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Hair Show has been held annually in Atlanta dating back to the 1950s.
Rock says he was shocked to learn that regular women spend thousands of dollars on weaves -- and even put them on layaway.
Stylists then delicately attach tracks of hair -- which can be simple extensions or full wigs -- to the braids.
"If you've got a weave, your scalp's like a beat up highway," Rock jokes.
"In India, hair is considered a vanity, and removing hair is considered an act of self-sacrifice," he says.
"These people have no idea where their hair is going or how much it's worth.